Pharma brands - Using research for assessing message effectiveness for pharma brands Click here to read more
Cricket as a Platform - CRICTRAC presents an overview of cricket as a marketing platforms
Click here to read more
Mobile Phones evolution - a snapshot of how role of mobile phones is evolving Click here to read more
Prospective on life stages - a look at how motivators of an urban male evolves over life stages Click here to read more
Are you willing to pay morefor eco friendly development? Interestingly some of us are ... Click here to read more
Mobile market in India booming. Read on a case presented by AZ Research
Partners suggesting that there could be a case of discrepancy in numbers.Click here to read more
Mumbai Indians the most favourite team and Sachin the most favourite
cricketer in IPL 2010 reports an online survey done by AZR.- Click here to read more
Birth of cinema - an article by Amit Patra on the birth of this powerful medium of communication. Click here to read more
Back to the future - Aruna Priyadarshini argues that the more we change,
more we become like before. Click here to read more
Fallacy of hard work An Article on corporate jargons by Sujay Misra Click
here to read more.
Confidence in data is the biggest worry w.r.t to marketing research amongst
the user community. We at AZR have instituted a neutral audit ... Click
here to read more.
Identifying emergent themes with kids. Kids are a very difficult research
segment necessitating tools which are extremely engrossing and can see
through them. Path breaking research at AZR- Click here to read more
Climate injustice in India Should Government implement the principles of "Common but differentiated responsibilities" - Click here to read more
Researching pet food How do we check with dogs if they like the food served?
Path breaking research at AZR.- Click here to read more
Aircargo industry overview The Aircargo industry in the Indian market has
been unprecedented growth in the last decade... an interesting industry to
study. - Click here to read more
RVD -Outlook of Doctors Do Doctors feel the need to Rx vaccination for RVD
... increased focus of pharma companies towards this indication - Click here
to read more
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